Based in Verwood Dorset, Willow Floristry and its award winning proprietor bring a fresh approach to those seeking flowers for any occasion.

We are the only retail florist shop in Verwood and have a wonderful modern store in the centre of the town.  There is ample free parking available in the car park opposite so why not pop in and say hello.

Delivery of gift flowers to Verwood addresses (BH31 post codes) is free! Beyond Verwood, we deliver to Ringwood, Ferndown, Wimborne, Alderholt, Cranborne and all the towns, villages and hamlets in between.

Customer satisfaction is at the heart of our business, so whether you are looking for something traditional or contemporary, Willow Floristry will cater for your every need.

We offer a friendly professional service for those seeking flowers for their wedding or civil partnership in Dorset, Hampshire and Wiltshire.  We have worked with many venues across The New Forest, Bournemouth, Poole, Wimborne and Salisbury.

We also craft beautiful gift arrangements and sympathy tributes and are proud to boast we are listed in The Good Florist Guide; membership of which is available to only the finest florists!

Not one to blow our own trumpet but you really should know that Pip has won awards for his floral designs! Need we say more?

Oh, one final thing!  All the images of floral arrangements on our website are of designs we have lovingly crafted for our customers. No stock photo's have been used or harmed in the making of the Willow Floristry website! 🙂

Floral Design Workshop

20 September 2017

The Services We Provide

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Getting To Know Us

Willow Floristry (aka Pip & Tony) is based in Verwood, a small town located on the Dorset/Hampshire border and is ideally situated to support customers from the New Forest to the Jurassic Coast.

We create beautiful arrangements for all occasions whether it's a birthday gift, an anniversary remembered, a wedding celebration or a sympathy tribute for the loss of a loved one.

September 2016 was busy time for us as we moved to our brand new, spacious and modern shop premises in the centre of Verwood. We have even more space to indulge our passion and create unique and stunning floral designs to truly meet our customer's requirements. We offer a local delivery service or alternatively you can collect your order from us; the choice is entirely yours!

Fully trained and qualified to ‘ City and Guilds' Floristry Diploma Level 3 standard, you can be confident the level of service you receive and the quality of our work is second to none.

GFG Roundel

We're In The Good Florist Guide...!

Every GFG florist has either submitted an extensive portfolio, been personally recommended or visited to check they are good enough.

Only if they make the grade on all elements are they granted the precious Good Florist Guide roundel. What’s more, because we want to keep it up to date, the certificate is re-issued every year (a bit like an MOT) to make sure GFG florists are constantly delivering the best floristry.

The GFG has an advisory panel of real florists to help us make sure we are doing it all as well as we can for both customers and florists. For 2016 – 2017 we are delighted that Pip, the chief flower fusser at Willow Floristry, is one of the small select group.  The advisory panel have agreed to be part of the team and will not only help guide the project but where possible, sit on the Accreditation meetings where we assess each applicant. All have their own shops or studios, all believe in the very highest service and all work with the most incredible flowers.


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Meet The Team

Where You'll Find Us...

What our customers say?

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We have a dedicated team here at 'Willow Floristry central' and we also have a wonderful group of talented florists who help us out at peak periods. Rest assured, whether they are part of the dedicated Willow Floristry team or part of our merry band of freelance florists, they all work to the highest standards you would expect from us.

The Willow Floristry Crew

What Our Customers Say

I was recommended Pip at Willow florist by my best friend and I have to say he really impressed me from the onset. From our first meeting he really listened to what I wanted and understood the budget I had.

On the morning of the wedding he personally delivered the flowers to me and wow he blew me away with his amazing creativity. He created everything I had imagined and more, my bouquet was simply the most beautiful bouquet I had ever seen. It bought my entire outfit together and made me cry as it was so beautiful. All day my guests commented on my flowers.

The man is a genius and I would whole hearty recommend him as a wedding florist.

Carly & Alex

From the moment we met Pip we knew he was going to create our wedding flowers. Pip has such a passion and brought our vision to life. we trusted Pip implicitly & chose to see our flowers on the big day so we have out own surprises. We were overwhelmed with how amazing they looked. We couldn’t have wanted for anything or anyone else.



Fred & Deanna

Your monthly subscription service was a wonderful christmas present surprise from my daughter. Very many thanks for such beautiful and spectacular bouquets; such a delight every month. Congratulations on such a fantastic service.

Jill Sherman

Willow floristry offers a fantastic service, stunning bespoke arrangements for every occasion. I wouldn’t use any other florist.

Louis Bartlett

If you are looking for unique floral design then Willow Floristry is for you! Beautiful, individual arrangements, that can be produced to meet any budget. Photos of their designs say it all.

Crickle Whatmore

I use Willow Floristry regularly – Pip and Tony couldn’t be more helpful and accommodating and the displays are stunning – one of these days I’ll order flowers for myself so I can enjoy them as much as my family and friends do – thank you so much for all you do

Tracey Cherries

We have used Willow many times. Some happy occasions and some sad occasions. The owner Pip has always been very helpful during the ordering and choosing process and the flowers are always stunning and fresh. 5☆ from start to finish 😊

Verwood Carpentry

Beautiful flowers and excellent service. I would recommend to everyone.
They deliver to my fathers grave for me as I live miles away from Verwood and they never disappoint .

Joy Earl

Absolutely fantastic contemporary Florist who’s work is amazing, a cut above the rest!!

Sue Mattia

Willow Floristry has to be recognised as one of the most unique florists in the forefront of its profession, which offers a personal and professional, bespoke service second to none that I have ever had the pleasure of dealing with. Not only affordable but also offering their creative expertise which was invaluable. Thank you so much.

Alan Penny

This is without doubt my florist of choice,. No matter what the occasion or how much I am spending, the arrangements are always fabulous. The attention to detail, the artistic flair, the quality of flowers, all top notch. So nice to deal with lovely people too who have time to spare a minute or two with you to understand your requirements. Keep up the great work Willow Floristry.

Sarah Jane

I wouldn’t go anywhere else for my flowers. Its an absolute pleasure to go there, you are always made to feel welcome. Well done boys.

Tina Chadwick

Thank you SO much for creating the most stunning flowers for our big day, they really were incredible and completed our fairytale castle wedding

Lydia & Will

You really understood what I wanted and ensured I had beautiful flowers that exceeded my expectations for an amazingly competitive price. Everyone commented on their outstanding quality and presentation and I proudly carried my bouquet all day and night!

Weddings By Willow Floristry
Mel & Matt

Pip created us the most beautiful, perfect flowers which exceeded all my expectations, my bouquet was utterly beautiful and the floral table displays made the room come alive.

Weddings By Willow Floristry
Frankie & Guy

I fell in love with my bouquet the moment I saw it. Thank you for making the whole process stress free and enjoyable and for supplying such stunning flowers.  I couldn’t have wished for more.

Jade & Mark

Where You’ll Find Us

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Our Latest News

Welcome aboard – The Albion Inn, Verwood

We are super excited to announce our latest local partner, The Albion Inn!  This local hostelry has been the corner stone of Verwood life for as long as we can remember!  Nathan and Jasmine have recently taken over at the helm and have completely refurbished the venue both inside and out.  They are busy having […]

We’re holding a spring workshop

We love spending time with our customers.  Workshops are a great way of getting to know them better, having some fun and sharing our knowledge of ‘flower fusing’.  The challenge is finding the right time to have them…!  We decided we want to hold our workshops on a regular basis, say once a quarter; a […]

60 Second Interview

60 seconds with Pip Holley!  Have you seen this interview with Pip in The Florist Magazine? Meet Philip Holley, one of Dorset’s most fabulous floral designers and Good Florist Guide panellist.  You can read the full article by clicking on the link below. The Florist Magazine

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