Good Florist Guide - PRESTIGIOUS ACCOLADE FOR WILLOW FLORISTRY

Willow Floristry in Verwood has been accepted for the Good Florist Guide (GFG), a web based directory of the finest florists in the UK. This prestigious accolade is only awarded to florists who really make the grade and allows customers to have an extra level of confidence that they are buying from the best.

Each florist shop or freelance florist invited to be in the guide has to pass a rigorous evaluation process before being approved. This meant Willow Floristry had to submit a detailed description of their floristry business, including range available and services offered as well as images of the business premises, their design work, their team and even the delivery vehicle!

But GFG businesses aren’t just some of the best looking, they also offer the very best value when it comes to buying bespoke floristry and flowers because not only are they true craftsmen but have the very best product knowledge to make sure the flowers and plants you buy from them will last for ages.

Commenting on their success Philip Holley, aka Pip, of Willow Floristry said; ‘We are delighted to be accepted into the Good Florist Guide. We are passionate about flowers, design, quality and the service we give to each of our customers so it is wonderful to have this recognised.’ 

Caroline Marshall-Foster, the UK’s leading expert on independent bespoke florists, is responsible for setting up the Good Florist Guide. Editor of Florist magazine, the florist industry’s bible, and owner of Purple Spotted Media, a multi-faceted company providing services to all sectors of the flower industry, the Good Florist Guide is Caroline’s way of sharing the knowledge she has gained through years in the industry. 

Caroline says, “You can buy flowers virtually anywhere these days. But nothing really beats the experience of receiving fabulous flowers from a truly bespoke florist and without it costing an arm or a leg. The Good Florist Guide is my way of sharing all that is good about floristry. It allows consumers to know that the florist they use is able and willing to go the extra mile and make all their purchases, big or small, truly special.”

Good Florist Guide
Good Florist Guide